It is observed that new dropshippers tend to have a fixed roadmap about this business. That is: build a website, run paid ads and you get sales.
The reality is paid ads are not the only marketing method. Probably not the best either. So, try to broaden the marketing scope.
You can't run with just one leg. Similarly, you need both paid ads and organic to go far and fast. Heed the following 8 dropshipping marketing lessons and you save yourself 1 million dollars.
Giving something away for free attracts visitors more cheaply than using paid ads.
Free tools attract more traffic than free content. So, instead of a newsletter, give free guides, cheat sheets, checklists.
To make your paid ads count, always offer upsells and resells to increase customer lifetime value.
Some of the best upsells are offering either faster results or automation.
Sales and promotions are more effective when you use a countdown clock on your site and in emails.
Spend more time updating old contents to keep it fresh. It’s more efficient than creating new content. Updated contents rank just as well as fresh contents, but it takes less effort.
Plain text emails perform better than fancy designs because they are more likely to be delivered.
No one marketing channel is the best. Use SEO, paid ads, social media, and email for their unique strengths.
For more dropshipping marketing tips, please check out our post "3 Approaches For Dropship Branding. You May Not Know The Last One".
Meanwhile, contact us here when you have a product we can source for you.
Comments