Stop Focusing on Funnels: Broaden Your Perspective Yes, you read that right. It's time to rethink the conventional wisdom around funnels....

Uncover the 8 essential dropshipping marketing lessons you wish you knew from the start.

To be a category king like iPhone and Tesla, you must understand the concept of "Product Line".

With 3 insider tips, no agent would dare to to rip you off. That's how to choose a dropship agent.

Slogans play a pivotal role in marketing, influencing consumer behavior and driving sales. However, some slogans are more effective than...

Sir Dave Brailsford is probably the most famous cycling coach in UK. What dropshippers and e-commerce sellers can learn from him?

To be successful, you must differentiate and take the lonely walk. Would you be open-minded to taking the Lonely Walk Test?

Category name is your secret marketing weapon. It helps consumers connect your brand to the category. And one more thing is…

Do you know which is more cost effective for the same amount of discount? percentage discount like 25% off number discount like USD10 off...

There are three distinct approaches in building a dropship brand, each with its own merits and potential pitfalls. Let's delve into these...

In 2023, we at Xianchao had the opportunity to meet dropshippers visiting China. One memorable encounter was with Leo in Guangzhou on a...

Hello everyone, and a very Happy New Year to all! Today, I want to share three simple words: learn, unlearn, relearn. I would like to...

In the world of dropshipping, most stores are caught in a never-ending competition for existing demands. Pay-Per-Click (PPC) advertising...

In today's competitive business landscape, the desire to build a brand is a common goal for many dropshippers and ecommerce owners....

After spending around 2 months on Reddit, I finally had the incredible opportunity to meet a dropshipper in person. This experience is...

This morning, I stumbled upon a thought-provoking post on Reddit titled "Is dropshipping still a viable way to make a living in 2024?" It...

Imagine an unlikely yet captivating love story that mirrors the intriguing dynamics of marketing. It all began in a hospital, where my...

I couldn't believe the news when I learned about the passing of Charles Munger earlier this week. As I went about my morning routine, the...

When it comes to starting a dropshipping or ecommerce business, many newcomers turn to Reddit seeking advice on where to begin. Among the...

Brand voice is part of brand identity or image. The logic goes like this: shape a tailored brand identity (young or old, witty or...